Veganism’s Anti-Anthropocentric Capacity. A Critical Analysis of the Advocacy Discourse of Three Prominent Vegan Organisations

Anthropocentrism has been identified as a root cause of nonhuman animal and intrahuman oppressions the environmental crisis. Veganism celebrated philosophy practice capable undermining anthropocentrism, yet anti-anthropocentric capacity vegan advocacy is understudied. The current research provides critical analysis online discourse three prominent organisations – Vegan Society, PETA, Viva! elucidating areas anthropocentric reinforcement subversion in correspondence to conceptual characteristics anthropocentrism: human-centred narcissism exceptionalism, perceived human/animal dichotomy, corresponding moral hierarchy that exalts particular understandings “human” detriment all considered other-than (Calarco 2014). Given interconnectedness human importance decentring conception “human”, intersectional strengths shortcomings organisations’ additionally considered, with many needed improvement being highlighted. article contributes on vegan/nonhuman rights social movement communication, facilitates future production anti-anthropocentric, intersectional, campaigns.